Variable Design

At KIKK Festival, I shared how Variable Design that we practice at Variable.io helps brands and businesses achieve scalable, consistent, and personalised experiences by transforming designs into systems that grow, evolve, and adapt like living algorithms. From reshaping branding to generative art and large-scale installations, Variable Design empowers design teams with efficiency, helps brands craft compelling stories, and strengthens brand positioning by evolving with meaningful data.

Variable Design sits at the intersection of art, data, and collaboration. In our talk, you can learn:
✅ Our approach to using data and design systems for brand expression
✅ Why it’s important for brands to be building generative design tools
✅ How to use the data you have to create compelling stories
✅ How we use AI as a tutor and collaborator as opposed to an outsourced contractor